With plenty of time together in quarantine, the two pondered how they could start a production company, but with a new approach. Leaning from the good and the bad, while adjusting to the new normal.
Up until this point, Liz had been a freelance producer for nearly ten years, seeing many ways that productions could be more efficient and cost effective, while sill maintaining a premium and fun experience for all on set. Colin spent most of his career building men’s fashion brands and consumer products. He saw the similarities between fashion and production, and already know how to work within a budget while getting the best results. Not only did they start their own family in 2020, they started a work family at Avenue 44 Productions, where everyone is treated fairly with respect and empowered to do their best as individuals.